Nikhil Koundinya

Hi, I'm Nikhil.

I found product at a college recruiting seminar. Someone described the job and I realized I had been doing an unpaid version of it my whole life. Pulling apps apart, complaining about the ones that got it wrong, sketching the ones that should have existed. I had never thought of it as work. It was the first time a career felt obvious to me.

The instinct is more disciplined now. I want to know what people are struggling with before anyone writes a spec. The decision I'm proudest of was arguing against a feature leadership wanted, one that would have demoed beautifully and wasn't attached to a problem anyone had. I made the case for fixing the mobile app's UX instead, and keeping the users we had before building for the ones who weren't staying.

AI runs through most of how I work now, though the useful version of it is unglamorous. Most of my discovery starts with a rough prototype I build in Claude, real enough to put in front of a user and watch them react to. Finding out I'm wrong costs a day instead of a design sprint. Elsewhere it's quieter: pressure-testing a spec for the gaps I'd otherwise hit in sprint planning, getting a first read on a dataset in minutes. What I'm deliberate about is where it gets a vote. It makes me much faster at producing, and it still can't tell me what a user is quietly working around.

Away from work I'm happiest around anything with an engine. Cars, planes, racing especially. There's a sim rig at home I use to switch my brain off, though I'm also chasing lap times.

Core values & beliefs

Better this quarter than last

Nothing I'm good at arrived in one piece. It came from getting slightly less bad at things, in increments too small to notice at the time.

Stay calm, then move

When something breaks, panic is the default. I'd rather understand what actually happened, then move quickly on the right thing.

Discipline over motivation

Motivation is unreliable. I'd rather build the habit and let it carry the days I don't feel like showing up.

Start, then fix

I'd rather start badly and correct than plan well and wait.

Get in touch

Have a role, a product question, or just want to say hi? Send me a message.